It’s well known that high-level customers accounts for 20% of total with strong reimburses ability and credit record as well as big business volume is main contention object of all the financial institutions. VIP finance planning service, diamond credit card, high-level life insurance and personal banking products are all aiming at this part of customers to generate more profit. Specialization and complexity of personal banking products and services generated necessity of direct dialogue between financial institutions and potential high-level customers . How to set up brand image by exposure of various over-all financial products and services to operate customer-oriented marketing? Shanghai Lujiazui Finance Fair 2008 provides an excellent platform. High-level customers can have a deep insight of financial products and service while at the same time financial institutions can not only strengthen brand image, but also know customers’ real thoughts to attract more clients.

A.Institutional Pavilion(Private Financial Planning Products and Enterprise Financing Services)
Foreign and domestic private banking products will be shown in this area including:
Deposit & loan product, credit cards, VIP customer service, stock fund products, mixed fund products, future products, foreign exchange products, insurance products, education insurance products, asset management products, QFII products, trust products and stock index futures.
Corporate banking service and products will be shown in this area including:
Loan service, financial service, domestic and international payment settlement, property management related service, corporate finance service, finance institutional service, e-banking and investment banking service.
Bank region
Domestic commercial banks, foreign banks, policy-making banks, rural commercial banks, etc.
International financial institution region
Well-known International investment institution, international finance cooperation organization, overseas well-known stock exchanges.
Insurance company region
Insurance company, insurance agent, insurance broker
Fund, stock, future company region
Fund management company, securities, future broker, securities future exchange, equity exchange
Financial intermediary institution region
Asset management, trust investment, financial leasing company, pawning company, guarantee company, credit evaluation agency, property appraisal agency, auto finance company, investment consultant agency, accountant office, law office, finance headhunting company, finance PR company, finance consultant agency, finance training agency.
Art investment organization region.(Outstanding Chinese painting show region)
Auction company, artistic fund, art bank, art marketing company.
Collection of latest hot art investment and high-quality goods of Chinese outstanding painter. Buyers can have a close look at Chinese outstanding painters and essence of Chinese painting to explore enormous revaluation potential in audience interaction part presented by some painters and collectors.

B.Program Pavilion(Enterprises Financing Programs and Regional Financial Ecology Construction Achievements Exhibition).
Financial ecology city unfolds
Financial subject real estate unfolds
Financial service and third party cooperation unfolds
Corporate finance and PE investment project unfolds

‘Residents’ eye on finance---Shanghai’s construction of international finance centre’ Picture show

All around exhibition including five sectors as follow: finance platform---Foreign and domestic financial institution giant, finance innovation—wide range of financial product, financial life—high penetration rate of common human life, financial service---convenient and diversified, financial centre--- from China to the world. To show Shanghai’s finance development rout and Lujiazui’s strategic status in building Shanghai into international finance centre.